Product & Design Leadership

I build the systems that connect user insight to product decisions to business outcomes.

15+ years leading product and design in healthcare, compliance, and enterprise SaaS. I specialize in taking complex, multi-stakeholder problems from discovery through delivery, building design practices and product cultures that outlast any single project.

Brianna Frost

14,000+

Provider users on a platform I built from zero

50+

Product leaders trained in design methods

35+

Products unified under one design system

$8M

Product P&L I helped build from a bundled giveaway

Selected Work

Each project tells a story about solving the right problem, not just the stated one. Click through for the full narrative.

Independent / Collaborative · AI-Native Head of Product · 2025 to 2026

Designing an AI-Native Product Development Methodology

Developed a methodology for using AI agents as a virtual cross-functional product team, compressing weeks of product development into days. Built, trained, and organized 11 specialized agents, then ran a 16-step review chain that produced 97,000+ words of cross-functional analysis across the full product development lifecycle.

11

AI agents trained

16

Step review chain

97K+

Words of analysis

0

Lines of code (pre-build)

AI-Native Development Organizational Design Process Architecture Agent Training Strategic Frameworks Cross-Functional Leadership
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SameSky Health / GroundGame Health · VP of Product · 2021 to 2025

Building a Culturally-Sensitive Engagement Platform That Moved the Needle on Health Equity

Led the 0-to-1 development of a personalized, omni-channel member engagement platform that reached 2.8 million members across 15 states, drove a 20% lift in HEDIS quality scores for Medicaid, and delivered a 5:1 ROI for a major health plan partner.

2.8M+

Members engaged

20%

HEDIS lift (Medicaid)

5:1

ROI for payer partner

0 to 1

Platform build

0-to-1 Product Development Service Design AI/NLP Integration Health Equity Multi-Sided Marketplace Behavior Change
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Inovalon · Director to Senior Director · 2017 to 2021

Creating a Payer-Provider Analytics Portal to Accelerate Value-Based Care Adoption

Conceived, designed, and launched a novel analytics portal that extended an internal platform into a provider-facing product for the first time, scaling to 14,000+ users and helping one of the nation's largest health insurers accelerate adoption of value-based care.

14,000+

Provider users

90%+

Beta VBC retention

$8M

Product P&L

0 to 1

Product creation

Product Strategy Field Research Design Thinking Data Visualization Multi-Sided Marketplace Change Management
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SameSky Health · VP of Product · 2023

Evaluating a New Market: Clinical Trial Diversity Recruitment Through Culturally-Tailored Engagement

Led a strategic market evaluation for extending a culturally-tailored engagement platform into clinical trial diversity recruitment and adherence. Applied rigorous business strategy frameworks to identify where existing capabilities could create value that incumbent solutions could not.

4

Product concepts

3

Strategic frameworks

Ph 3-4

Target trial phases

5+

NIH protocols completed

Market Analysis Strategic Planning Design Thinking Health Equity Business Modeling Clinical Trials
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Inovalon · Senior Director, Design Strategy · 2020 to 2021

Building Design-Driven Product Development at Portfolio Scale

Co-founded Inovalon's first design function, transforming how a $667M healthcare analytics company approached product development by embedding user research, design thinking, and human-centered methods into an organization that had never practiced them.

50+

Leaders trained

35+

Products on design system

4-6

Sprints saved per project

$667M

Enterprise transformed

Design Operations Org Design Design Systems Training & Mentorship Service Design Change Management
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My Approach

The most impactful design decisions aren't made in design tools. They're made in the conversations where teams decide what to build, for whom, and why. I bring product strategy, design methodology, and organizational credibility together to make those conversations better.

Learn more about my philosophy